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PRISCILLA AVILA

Retail Program Manager
/ 01
Reload Health Operations
Operations · Startup · Co-Founded
/ 02
Netflix Brand Activations
Events · Retail · Experiences
/ 03
Giorgio Cosani Retail
E-Commerce · B2B/D2C · Operations
/ 04
Content & Brand Storytelling
Media · Editorial · Broadcast
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Warehouse
Shipping
Vendors
Systems
Fulfillment
Scaling

Building Operations from Zero

Co-founded Reload Health with a Brazilian team. Priscilla built the operational infrastructure from scratch — vendor management, fulfillment pipelines, supply chain coordination, and systems architecture. Scaled operations to handle complex health product distribution while managing multiple logistics partners and inventory systems across regions. Led cross-functional collaboration across operations, supply chain, design, and marketing teams.

2016
FOUNDED
120+
BIOMARKERS
6yr
BEFORE CHATGPT
Visit Reload.co
Events
Netflix
Amazon
Adidas
Toyota
Field Ops
Logistics
Activation
ACTIVATIONS

Fortune 500 Brand Activations Nationwide

At Ascent Marketing, Priscilla led large-scale brand activation campaigns for the world's largest companies. Coordinated 50+ multi-day experiential events across North America for Netflix, Amazon, Adidas, Toyota, Cash App, Illumina, and United Airlines. Managed field operations, vendor logistics, event staffing, brand deployment, and real-time execution across multiple cities and venues simultaneously.

50+
EVENTS
8+
F500 CLIENTS
100%
EXECUTION
Retail
Shopify
Inventory
Supply Chain
Revenue
Partners

Building the Retail Op Model from Scratch

Giorgio Cosani is a luxury menswear brand with a 5,000+ SKU e-commerce platform. Priscilla leads end-to-end retail operations — managing cross-functional teams of designers, production specialists, and logistics partners across B2B and D2C channels (Nordstrom, T-Maxx, H&M, Men's Wearhouse).

Built the entire retail operating model from zero — designing supply chain architecture, vendor management processes, inventory systems, and Shopify e-commerce infrastructure. Established systems for managing SKU lifecycle across multiple retail partners, coordinating production schedules, and optimizing fulfillment operations. Reduced fulfillment time by 30% through streamlined workflows and systematic process improvements.

5,000+
SKUs
8+
RETAIL PARTNERS
30%
REVENUE GROWTH
Camera
Editorial
Broadcast
Multilingual
Storytelling
Branding

Content Strategy & Brand Storytelling

At Globo TV — Brazil's largest broadcast network (10M+ daily viewers) — Priscilla created content strategy and brand storytelling for premium entertainment channels. Produced subtitles, editorial content, and translated stories across Portuguese, English, Spanish, and French for Multishow and G1/GNT network productions reaching mass audiences.

At Westwing, she applied brand storytelling expertise to e-commerce editorial content, creating compelling narratives that drove product discovery and customer engagement. Expertise in multilingual content production, editorial calendars, brand voice development, and audience-focused narratives across digital platforms.

Cinema
Live Events
Globo TV
Stage
4 Languages
F500
Team Lead
Logistics
ENTERTAINMENT

From the Stage to the Strategy Room

Priscilla holds a Master of Arts in Cinema and worked as an Assistant Director at Satelite Theatre Group. At Globo TV — Brazil's largest broadcast network — she created subtitles and translated content across Portuguese, English, Spanish, and French for Multishow and GLOBO Network productions.

At Ascent Marketing, she led brand activations and consumer experience events for Fortune 500 clients including Netflix, Amazon, Adidas, Toyota, Cash App, Illumina, and United Airlines — coordinating multi-day campaigns, field staff, vendor logistics, and real-time problem-solving across nationwide events.

She also managed a high-end art gallery in São Paulo — overseeing exhibitions, client relationships, budgets, and shipping logistics for valuable artwork between institutions.

🎬
MA CINEMA
📺
GLOBO TV
🏟️
NETFLIX EVENTS

Journey

2011
Banking & Finance
Underwriting at Bank of Northeast Brazil. Increased contracts by 70%
2012
International Business
5-year Bachelor's in International Business & Communication
2013
Art Gallery & Cinema
Gallery Manager. MA Cinema. Theatre Assistant Director
2018
Reload Health
Co-founded startup. Built ops infrastructure from zero.
2022
F500 Brand Activations
Ascent Marketing — Netflix, Amazon, Adidas, Toyota
2025
Giorgio Cosani Retail
5,000+ SKUs, B2B/D2C channels, Shopify e-commerce, operations
2025
Ascent Marketing
F500 brand activations, nationwide events, field operations
2026
Globo TV & Westwing
Content strategy, brand storytelling, media production, multilingual
NOW
What's Next?
Ready to co-create at scale
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Skills & Tools

Retail Operations
Large Language Models
Event Production
API Integration
Vendor Management
Advanced Techniques
Microsoft Office
Full Suite Proficiency
Shopify
E-Commerce Platform
Google Suite
Workspace & Collaboration
Photoshop
Design & Visual Editing
Product Management
Strategy & Execution
Budget Management
Biological Data Science
Brand Strategy
Organic Growth
Inventory Systems
Browser Development
Canva
Design & Content Creation

Building Retail from the Ground Up

Priscilla has spent her career building operating models from scratch — from co-founding Reload Health to designing retail operations for Giorgio Cosani across 5,000+ SKUs. Her approach: Operations → Systems → Execution.

She holds a Master of Arts in Cinema and a 5-year Bachelor's in International Business & Communication. She speaks four languages — Portuguese (native), English, Spanish, and French. She's coordinated Fortune 500 brand activations for Netflix, Amazon, Adidas, Toyota, Cash App, Illumina, and United Airlines. She's built retail operating models managing cross-functional teams, vendor partnerships, and B2B/D2C channels. She created content for Brazil's largest broadcast network (Globo TV). Background in banking and finance.

Four active ventures across retail, health, entertainment, and e-commerce. Builder mindset — fast iterations, decisive action, full ownership of outcomes.

name: Priscilla Avila
role: Retail Program Manager, Experiences
location: Los Angeles, CA
languages: PT · EN · ES · FR
ai_since: 2016
education: MA Cinema + BA Intl. Business (5yr)
f500_clients: Netflix, Amazon, Adidas, Toyota
broadcast: Globo TV (Brazil's #1)
ventures: 4 Active
industries: Entertainment, Health, Finance, E-Com
approach: Operations → Systems → Execution
mindset: Builder > Manager
status: AVAILABLE

Ready to Scale Retail Experiences?

Built operations from scratch. Led F500 events nationwide. Ready for Netflix.